The nowXperts About us

Global expertise, local connections.
We stand for innovation, excellence and seamless ServiceNow solutions that inspire.

Meet the nowXperts Leadership team.

Xperts: Success through excellence
Xperts stands for first-class expertise, innovation and going the extra mile. We combine global expertise with local connections and work in an agile, down-to-earth and customer-oriented manner.

Vision and Mission
We simplify technologies, maximize their benefits, and make ServiceNow implementations seamless, cost-efficient, and smooth.

Werte
Our strengths lie in personal responsibility, excellence, diversity, and efficiency. We are driven by trust and innovation to create individual and shared solutions that set standards.

  • Over 20 years of experience in information technology with a focus on digitization projects and app developmentg​
  • 20 years as an independent entrepreneur and managing director of 4 companies in Germany and India
  • 8 years managing ServiceNow companies with a focus on digital transformation
  • Specializations at ServiceNow: Service Delivery Management, Portfolio Management, Go-to-Market, Engagement Management for digitalization projects, Project Manager
  • Project experience as Program Manager, Business Value Manager and Engagement Manager in digitalization projects with ServiceNow

Denis Roy – Founder and Managing Director
Expertise and professional background

Denis Roy is an expert in information technology, with over 20 years of experience in digitisation projects and application development. His career is marked by innovation, entrepreneurial thinking and the ability to translate technical challenges into future-oriented solutions.

As an independent entrepreneur and managing director, Denis Roy has founded and managed four successful companies in Germany and India over the last two decades. His international experience has made him a leader, a strategic thinker and an implementer.

For over eight years, he has specialised in managing ServiceNow companies, focusing on digital transformation. He supports organisations in optimizing their processes and developing modern IT solutions that meet the requirements of the digital age. His extensive knowledge of the ServiceNow platform and its diverse applications enables him to manage complex projects in a targeted manner.

His areas of expertise at ServiceNow include service delivery management, portfolio management, go-to-market strategies and engagement management. Denis Roy uses these core competencies in a targeted manner to ensure the success of digitalization projects. His commitment and expertise make him a trusted partner for companies that want to optimize their business processes and tap into new digital potential.

With extensive experience in various roles, including program manager, business value manager and engagement manager, Denis Roy is a seasoned professional. His ability to guide projects from strategic planning to operational implementation, as well as his deep understanding of business value, make him a key asset for any company.

With his clear focus on innovation and continuous improvement, Denis Roy is a driving force behind successful transformation projects. His ability to inspire and lead teams, combined with his entrepreneurial mindset, has made him a well-respected figure in the industry.

If you want excellence, passion and the relentless search for the best solutions to support and strengthen companies on their journey of digital transformation, look no further than Denis Roy.


  • Over 35 years of experience in information technology with a focus on digitalization projects
  • Self-employed entrepreneur and managing director
  • Over 10 years of managing ServiceNow companies with a focus on digital transformation
  • Main areas of expertise: portfolio management, go-to-market, engagement management for digitalization projects
  • Project experience as program manager, business value manager and engagement manager in digitalization projects with ServiceNow

Thomas Röhr – Principal Consultant
Expertise and professional background

Thomas Röhr is an information technology expert with over 35 years of experience. He specializes in managing and implementing digitalization projects. His career is defined by a unique blend of technical expertise, strategic foresight, and a relentless passion for innovation.

As an independent entrepreneur and managing director, Thomas Röhr has led numerous digital transformation initiatives with unparalleled success. He is adept at analyzing complex challenges, developing sustainable solutions, and implementing them effectively. His leadership skills and commitment make him a valued partner for companies that want to make their business models future-proof.

For over a decade, Thomas Röhr has led ServiceNow companies with a laser focus on digital transformation. He has directly contributed to increasing the efficiency and agility of organizations. His extensive knowledge of the ServiceNow platform and its diverse capabilities enables him to develop customized solutions for clients across industries.

His areas of expertise include portfolio management, go-to-market strategies, and engagement management. He has a keen understanding of his customers’ needs and a goal-oriented approach, ensuring the successful implementation of digitalization projects that create sustainable added value. His ability to combine technical and business perspectives to achieve optimal results is unparalleled.

Thomas Röhr has extensive project experience in a variety of roles, including program manager, business value manager, and engagement manager. He has worked on a wide range of digitalization projects. His experience ranges from strategic planning to operational implementation, enabling him to manage complex programs holistically and lead them to success.

With his deep understanding of modern IT landscapes and his commitment to continuous improvement, Thomas Röhr has established himself as a leading expert in the field of digital transformation. His focus on innovation and keen sense of business value make him an indispensable partner for companies looking to advance their digital journey.

With his extensive experience and wide-ranging expertise, he not only successfully leads projects but also motivates and develops teams. His work is defined by a clear goal: creating sustainable solutions that help companies successfully meet the challenges of the digital age.


  • Over 35 years of experience in information technology with various roles in internal IT departments and as a senior consultant
  • Self-employed entrepreneur and managing director
  • For 7 years solution architect for leading ESM platform implementations in international projects
  • Several years as ServiceNow platform and product owner with a focus on building and operating a platform for non-IT applications
  • Several years as ServiceNow partner and portfolio manager with a focus on deepening the partnership with ServiceNow and providing pre-sales with marketing material

Frank Goldau – Principal Consultant
Expertise and professional background

Frank Goldau has more than 35 years of experience in information technology. He began his career in internal IT departments, where he worked in various roles and distinguished himself by developing and implementing innovative IT solutions. His extensive IT knowledge enables him to successfully tackle both technical and business challenges.

As an independent entrepreneur and managing director, Frank Goldau has successfully implemented his own projects and strategically developed his company. His ability to lead teams and design complex processes makes him a valuable partner for companies looking to modernize their IT infrastructure.

Frank Goldau has seven years of experience as a solution architect, specializing in implementing leading Enterprise Service Management (ESM) platforms. He works on international projects, designing tailored solutions that take into account both technical and organizational requirements. His expertise in the architecture and implementation of such platforms is a crucial factor in the success of many projects.
He has a particular focus on the ServiceNow platform.

As a seasoned Platform and Product Owner, Frank Goldau has built and operated a platform for non-IT applications. His innovative approach has helped companies optimize their business processes and open up new fields of application. His commitment to the further development and operation of such platforms has earned him recognition in the industry.

Frank Goldau also served as a ServiceNow partner and portfolio manager for several years. In this role, he strengthened the partnership with ServiceNow and provided high-quality marketing materials for the pre-sales area. His deep understanding of the platform and strategic vision have firmly established ServiceNow as a central component of many organizations’ IT landscapes.

Frank Goldau’s strength lies in the combination of technical expertise, strategic thinking, and a pragmatic approach to problem solving. He is an experienced consultant and implementer who bridges the gap between technology and business. His passion for innovation and continuous improvement drives him to always find optimal solutions for his customers.

With his extensive experience and expertise in information technology, Frank Goldau is a reliable partner for companies that want to future-proof their IT strategies and achieve their business goals by using modern technologies.

  • Over 20 years in software development, solution architecture and project management. Certified Scrum Master with agile methods.
  • One of the top 10 contributors & 4 years in a row ServiceNow MVP
  • ServiceNow spezialisation in ITSM, SPM, Discovery, HRSD & CSM
  • Many years of experience with ServiceNow and other technologies like, Drupal, TCL, PHP & Ruby on Rails.
  • Architecture & cloud expert for web architectures, SOA, design patterns & cloud computing (SaaS & PaaS).

Asif Mohammad – Technical Architect Lead
Expertise and professional background

With over 20 years of experience in software development, solution architecture and project management, Asif is a recognised expert in the IT industry. As a certified Scrum Master, he combines in-depth technical knowledge with agile methods to develop innovative and scalable solutions. His expertise spans a range of technologies and architectures, with a particular focus on cloud computing and modern web architectures.

Asif is one of the leading minds in the global ServiceNow community. He is among the top 10 contributors worldwide and has been honoured as a ServiceNow MVP for four consecutive years – a recognition of his commitment, expertise and valuable contribution to the further development of the platform. His specialisations include IT Service Management (ITSM), Strategic Portfolio Management (SPM), ServiceNow Discovery, Human Resources Service Delivery (HRSD) and Customer Service Management (CSM). This extensive experience makes him a sought-after consultant for companies looking to optimise their digital processes with ServiceNow.

Asif has a broad technological background. In addition to ServiceNow, he has extensive experience with Drupal, TCL, PHP and Ruby on Rails. His in-depth knowledge of various programming languages and frameworks enables him to develop flexible and sustainable software solutions that meet the individual requirements of his customers.

As an expert in web architectures, service-oriented architectures (SOA), design patterns and cloud computing (SaaS), Asif is able to design scalable and highly available systems. He is skilled at guiding companies through their digital transformation and implementing modern IT strategies that promote both efficiency and innovation.

His community involvement, in-depth technical knowledge and strategic mindset make Asif a highly regarded expert in the field of digital transformation. His passion for technology and unwavering commitment to excellence are reflected in his projects and his long track record of success.

history

Timeline of nowXperts

2024

ServiceNow Partnership achieved

2022

Foundation of nowXperts GmbH

2006

Foundation of azri Deutschland GmbH

2002

Foundation of azri Solutions Pvt

2001

Foundation of S&R GbR

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